A physical market-place had to be set up now. Anu got in touch with Jaaga, based in Bangalore, which seeks to nurture innovative endeavors by providing space, core infrastructure, and a diverse social environment - at no charge, assuming the event is open to all and has social, political, environmental or artistic value.  A little commercial space that was suitable for the flea market was provided. This was the beginning of the 220 marketplace.
Being an online ‘flea market’ pioneer, Anu seems quite content with the progress the group has made so far. She has no qualms about competition, and if she is nervous, it is only for the apprehension that the concept of recycling is not discontinued, but maintained and encouraged. Anu wishes, ‘that more environmentalists be inspired to do something about the junk we create around our big cities.’ A school and college oriented program is also on its way to educate the next batch of consumerists before it’s too late.
‘If an ‘armchair’ environmentalist like me,’ says Anu, ‘can get your old sofa sold, online, then the same concept can work within your own networks too. It’s all about wanting to make a difference and being the change you want to make.’
- Deepali Prabhu, for The Local

Anu Gummaraju did her Literature/Journalism at Seshadripuram College, Bangalore, then pursued Social Communications Media in Sophia's Bombay, the place where she says, there was a turning point in her life. Her teachers are formidable names - P. Sainath, Jerry Pinto and the inimitable Jeroo Mulla. Anu always wanted to be a writer-reporter and became one, for Infosys, putting in a stint of 11 years with the organisation, apart from having worked for two other media companies during her corporate career.